It's All Good: City of El Paso Chooses a 1993 Slogan to Promote City

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City of El Paso Chooses a 1993 Slogan to Promote El Paso

"Bring Back Memories of Me Jamm’n to MC Hammer," says City Manager

by Satria Sinvergüenza
Posted: 1:17 PM 05/15/13

Last month billboards appeared all over El Paso promoting the campaign, “El Paso, It’s All Good.”

 

“This is a campaign to promote how the El Paso City Council,” says City Manager Joyce Wilson, “is 20 years behind.”

 

The city manager refers to the “It’s All Good” slogan once popular in 1993.

 

“It’s all good to have this slogan back,” says mayoral candidate Steve Ortega, “like my silly socks and dress style before I started running for mayor, 1993 was the year, Boo Ya!!”

 

It was 20 years ago that most cities in the United States fully realized the folly of having a city manager form of government.

“El Paso is still catching up,” says city manager Joyce Wilson, “the El Paso elites pulled a fast one on El Pasoans in 2004 when they promoted changing the city over to a city manager form of government.”

 

“We also realize,” continued Wilson, “that many cities, 20 years ago, found out that baseball stadiums do not bring any economic incentive, so now it’s El Paso’s turn to find that out.”

 

Mayor candidate Steve Ortega at last Friday's "It's All Good" rally

Last Friday, hoping to garner votes for its lagging mayoral candidate and to promote “El Paso, It’s All Good,” a Gavachanga Rally was hosted Downtown with free T-shirts and music. Episodes of Beavis and Butt-Head and the films "The Firm," "The Fugitive," and "Jurassic Park" were screened. Rep. Steve Ortega even dress up as Mrs. Doubtfire.

 

“The rally was all that,” says Ortega, “we played music of by 4 Non Blonds, Soul Asylum, Blind Melon, and of course Whoomp! There it is!”